Does Influencer Marketing still reign in 2024?
To answer this let's take a Flashback to the Beginning of this Reign
Remember when influencer marketing was just starting to gain traction and how it was all about celebs like Kim Kardashian and big names pushing products on social media? Well, those days are ancient history now! In 2024, influencer marketing can be found everywhere and you never know maybe your neighbour will be next on the list! It has evolved into a powerhouse, transcending boundaries and embracing diversity like never before.
What's Cooking in 2024?
So, what's the buzz all about in 2024? Well, here's the deal – anyone can be an influencer! Gone are the days when it was all about celebrities and big names. Now, it's about embracing diversity and authenticity, empowering individuals from all walks of life to share their stories and passions with the world. From everyday folks to niche experts, the influencer pool is more diverse and inclusive than ever before – and it's making wasn't and platforms like TikTok and Instagram Reels has democratized influence, putting the power of creation directly into the hands of everyday people. Whether it's sharing snippets of daily life, offering DIY tips, or showcasing talents, content creators are finding success by embracing the authenticity and immediacy that mobile content creation affords.
" Low Production Equals High Impact " - Instagram
Lo-fi style video — or videos with a DIY look and feel — is trending amongst businesses and brands looking to engage customers on an authentic level. Whether it’s Reels, behind-the-scenes Stories, or first-person IGTV videos, the style used by most Instagrammers is popping up in everything from organic DIY videos to Super Bowl ads. The takeaway? Customers love content that feels reel, unfiltered, approachable, and unpolished.
And there you have it – a glimpse into the captivating world of influencer marketing in 2024. It's dynamic, it's exhilarating, and it's rewriting the rulebook in ways we never thought possible. Will AI Influencers take the spot? Only time can tell us.
